On the Cisco.com team, we’re often asked by colleagues in other companies “what are you doing with Web 2.0?”

The answer depends in part on how you define Web 2.0. At Cisco, we include a wide range of elements, like user participation, engagement, user-generated content, short-form videos, and a mobile platform. We’ve made a concerted effort to include these in Cisco.com over the last year. Some of the efforts have been quite successful, and we’ve learned a lot in the process.

One key thing we’ve learned about Web 2.0 features is that it’s important to integrate them into the total experience. Cisco.com is a large corporate website that serves many purposes for many different audiences–customers seeking pre-sales information, others looking for post-sales support, analysts seeking financial data, and/or press seeking the latest news ASAP. It’s a site that inherently has many purposes. I think about it as a manifestation of the entire company online, communicating to and with the market. So, when we can use 2.0 devices to improve communication, integrated within the overall experience, we’re going to be all over it.

Here are some of the more popular 2.0 elements we’ve integrated into our pages:

- Short-form videos. These are 2-4 minutes long — we call them “Video Datasheets” –on many of the Product pages. Visitors seem to love them–they’re usually among the most clicked modules on their page.
http://www.cisco.com/en/US/products/hw/phones/ps379/index.html?pcontent=youinc_us.

We’ve learned some interesting things about video and how it increases visitors’ engagement. I’ll write about that in a future post.

- Customer conversations. On key pages, we’re now providing an active window into topical NetPro discussions by lifting those discussions out of the community and placing them in the Product pages, increasing participation dramatically.
http://www.cisco.com/en/US/products/hw/routers/index.html

- Mobile Web. We have a nifty mobile site, accessible via most mobile browsers–the traffic is booming, driven by smartphone sales, iphone mania, and new mobile apps and widgets. We’re proud that our mobile site was a 2007 Webby Award nominee. Check out www.cisco.com on your device.

- Click-to-chat. The “let us help” boxes on many pages include the ability to immediately IM with Cisco representatives anytime during business hours. This has been a great source of sales leads and I’ll definitely be talking about this also in a future post.

This first wave of 2.0 has been exciting, but the future looks even hotter. The latest trends we’re exploring include personalization, online collaboration, and adaptivity–changing the online experience to reflect the visitor’s interests and behaviors. We’re only at the beginning of this new Internet era, and as John Chambers says, it’s going to be as big and revolutionary as the first one, if not more so.

from
http://blogs.cisco.com/webexperience/ciscocom_enhancements/

On 24 June, 2003, Cisco Systems announced a number of enhancements to their Cisco Certified Network Associate (CCNA) exam program.

The CCNA exam is the qualifying exam available to candidates pursuing a single-exam option for the Cisco Certified Network Associate CCNA certification. The CCNA (640-801) exam will test materials from the new Interconnection Cisco Network Devices (ICND) course as well as the new Introduction to Cisco Networking Technologies (INTRO) course. The exam will certify that the successful candidate has important knowledge and skills necessary to select, connect, configure, and troubleshoot the various Cisco networking devices. The exam covers topics on Extending Switched Networks with VLANS, Determining IP Routes, Managing IP traffic with Access Lists, Establishing Point-to-Point connections, and Establishing Frame Relay Connections.

In addition to the new CCNA 640-801 exam, there is a new two-exam route to achieving CCNA certification. This new two-exam route includes the INTRO 640-821 and the ICND 640-811. INTRO (Introduction to Cisco Networking Technologies) 640-821 covers the more basic and more generic content while the ICND (Interconnecting Cisco Network Devices) 640-811 covers the higher level and the more Cisco specific aspects. Together, the content of INTRO 640-821 and ICND 640-811 exams equate to the content of the single exam CCNA 640-801.

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from http://exam-test-blog.org/ccna-640-801-cisco-certified-network-associate-exam/